Iron Horse 06 site up

The new Iron Horse Bicycles web site is up.

What I don't understand is that now that they have a truer XC / aggressive XC / enduro kind of bicycle with the Azure

Why aren't they stepping up to the plate and publicizing some higher profile sponsorships for XC or endurance racers? All their big names are downhillers which makes some sense since their primary market has been in the downhill/freeride genres. But they are trying to market the Azure to the XC and endurance racers. They either ought to sign a big name or publicize their current XC racers to get the word out.

The endurance world is growing so big and gets so much action on the net through blogs and forums that a few sightings of this bike at some races would put it on the map. Or get it underneath some XC racers and then SAY something about it on the web site would at least give the impression that the company has a commitment to XC.

I WANT one of these so bad.

My Hollowpoint just got a little turbo boost by putting an 80mm fork on it, but it the Azure is bred to go fast.